Kommersant Vlast‘ made an funny observation about the websites of Russian political parties. Apparently the verbosity and the brevity of a party’s website is connected to their political orientation. Those on the left are more verbose while those on the right are more terse.
The most verbose is the main page for the KPRF, a whole 2273 words. Yabloko is in second place with 1237 words. United Russia and Just Russia are almost twins with 875 and 840 words respectively. The most concise site is the LDPR (unlike this party’s leader) with 409 words in all.
Forget what this says about the political spectrum. I wonder what it says about how each party perceives the attention span of its supporters?
The KPRF might want to consider turning off the verbal valve. Their site is a wordy mess. Clearly they’ve learned little about political technologies of the day. The best way to appeal to voters is not to inundate them with stuff they have to read. The days of crammed broad sheets are over. If they really want to look at an effective site, they should check out Barack Obama’s. Bright colors, smiling faces, lots of graphics and, most importantly, few words. In fact, the thing that dominates the President-elect’s page most is merchandise. Create an image. Brand it. After that what you actually say is an secondary. Now that’s political technology of the 21st century!
