Consuming Russian Feminism

The theme of my last post on how International Women’s Day has been transformed from a public to a private holiday reminded of the enormous advertisement for Elle Magazine at Lubyanka Square covering Detskii Mir. The ad is a blend of revolution, feminism, and consumerism with its depiction of riotous women holding signs that read: “Let there always be mini-skirts!” “Give us a paid holiday during sales!” “Shopping is the best opium!”