United Russia pays PR firm to target Navalny

Given that Russian anti-corruption crusader Alexei Navalny coined “The Party of Liars and Thieves” as a euphemism for United Russia, it was only a matter of time before the Party of Power unleashed it’s “administrative resources” to discredit the blogger and his anti-corruption organization RosPil. According to Novaya gazeta, such a effort is already in the works as United Russia has given a Moscow PR firm 10 million rubles ($325,000) to unleash an black PR campaign against the blogger.  The plot plans to include the following tactics:

During a “brainstorming session” [at the PR firm] the idea was born to find a person who looks like Navalny and to hire a make-up artist to make him absolutely look like him, and shoot videos with him participating in various “compromising situations.” The idea was approved and the firm set to work on it. It was also agreed to launch a series of “exposés” using “documents” made with Photoshop.

They decided against the use of bots to spread the information. A headquarters was established with real users of social media and the recruiting of bloggers already began last week.  The desired “qualifications”: the existence of a blog registered no later than January 2010 and having no less that 200 “friends.” On the next day, according to Novaya gazeta‘s source, almost 500 bloggers were already paid $100 per post on the Russian language section of Facebook, LiveJournal, and those that reside outside of Russia (the majority in Ukraine.)

I, of course, assume that some of these bloggers for hire are affiliated with Nashi. After all, Nashi All-Father Vasilii Yakemenko denounced Navalny as an “enemy of the people” seeking to destroy the Russia. And dragging Navalny’s good name along the asphalt of the information superhighway was one of the ways they were going defeat his evil plot. So if you see a sudden uptick of anti-Navalny screeds on Nashi affiliated blogs, you’ll know why.

Navalny, however, was hardly surprised.  In response he told Novaya gazeta:

“I read some kind of article from Alexei Chapaev, one of United Russia ideologes, that “Navalny feeds a great number of political technologists close to the Kremlin” for which they’ve allocated an enormous budget. I have no doubt that this struggle is not against me but against the movement that is associated with me, and it will grow as our work becomes more effective. I think that these people must go to prison. And we will apply all our strength so that they will sooner or later.  You understand that the liars don’t want to go to jail and will defend themselves by any means.”

In the meantime, Navalny has begun a contest for the best song about the “Party of liars and thieves.” You can see the entries here, here, here, here, and here. The winner gets 150,000 rubles (about $5000).

Here’s one entry to titillate the eardrum.


h/t @agoodtreaty